The Social Media Trinity is composed of blogs, microblogging, and social networks. This is according to Lon Safko who wrote The Social Media Bible: Tactics, Tools & Strategies for Business Success. And if the title has the word Bible in it, he must know what he’s talking about right?
At Delmarva Public Radio, we’ve been able to build at least a small following on each of these social media platforms. Kara Dahl Russell, our classical radio host, who has the softest sweetest voice you could imagine, has been able to manage and maintain a classical music blog for the station. Listeners can interact and ask questions if they would like, but she also shares the newest cds that she receives each week so listeners can know what to look forward to and what period the music hails from. Personally, I am not a huge fan of classical music so I understand it is easy to be dismissive of a blog such as this, but those who are classical listeners take full advantage. Kara spread Delmarva Public Radio’s and WSCL’s name thorough out the digital world with the creation of an easy to use blog.
Delmarva Public Radio also has a Twitter which is used quite often! I am lucky enough to be one of a few staff members who are able to post and retweet information to followers. At the moment, DPR’s Twitter is used primarily to tweet about which musical selections are coming up on WSCL and at what time, as well as links to new articles posted on www.delmarvapublicradio.net. Letting listeners know what to look forward to allows them to tune in to their favorites and journalism posts keep DPR active as a reliable source for news. What we really need to work on is our interaction with followers. I began thanking Twitter users if they followed us hoping to inspire conversations and I tried to start participating in trending topics but it is rare that they apply. Hopefully, we can create our own hash tag for the membership drive this fall and spread awareness through that!
Finally, DPR is best when it comes to social networking. Our listeners are not as active online so it is rare for conversations to begin on our Facebook page, but they are active in viewing and liking posts. On the rare occasion that they do comment or inspire thought, we are at a disadvantage because of the public relations aspect of monitoring the page. We want to encourage thought, but these comments are often made on articles related to political and social issues and we must remain partisan. Over the summer, I created a Pinterest page for the radio station. I have boards such as DPR Events and DPR News to spread awareness of what the station is doing. However, I also have boards for cool tips and tricks and creative ideas. These boards allow Pinterest users who may not even know who we are to find us and repin our content. This social network has been a way to connect with potential listeners through shared interests.
Delmarva Public Radio has come a long way with the social media trinity but there are still improvements to be made. I look forward to making them!