The benefits of social media and an online presence.

Ever heard of The Color Run? It’s one of my favorite events! A 5k marathon in cities all over the globe to donate money for various charity groups and I discovered it on YouTube.

Despite being an out of shape asthmatic, I signed up for the nearest marathon as soon as I could. What did you notice watching the video? A catchy fun song and active participants? Real people just like me showing a fun and entertaining time. So of course I was drawn in and wanted to participate too.

Videos like this or video blogs can do more for your promotion than flyers. Because once uploaded, you never know how far the video will reach.

General ideas for promoting your event through video include behind the scene footage of setting up, volunteers, and interviews with those involved.

Get a basic camera or use your smart phone to record your footage. If you want to do a personal vlog or speak directly to your potential attendees, a laptop webcam will do fine. Once you have your footage, upload it to any basic editing program such as iMovie or Windows Movie Maker. Be creative! Cut and edit the program any way you would like as long as it draws your potential participants in and encourages them to attend your event.

Keep it short! If you’ve ever watched a run-on YouTube video then you know what I’m talking about.

Finally, if it’s an event you’ve done before, be sure to document it and have others do the same. Set up an email address of Dropbox for participants to submit video for you to edit together. There’s your content!

Good luck!

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