The benefits of social media and an online presence.

Archive for October, 2013

Assateague Coastal Trust: Social Media Press Release

Assateague Coastal Trust
P.O. Box 731
Berlin, MD 21811

Contact Information:

Client Contact:
Steve Farr
410-629-1538
development@actforbays.org

Agency Contact:
Jordan Guiton
240-426-1234
jg88260@gulls.salisbury.edu

Agency Contact:
Michelle Malinger
410-713-1234
mmalinger1@gulls.salisbury.edu

 FOR IMMEDIATE RELEASE

ASSATEAGUE COASTAL TRUST CELEBRATES FIRST ANNUAL ACTOBERFEST PADDLEMANIA

Featuring paddling events, local food and beer, children’s activities, live music, and more!

actoberfestmh

Who:  
Assateague Coastal Trust

What: 
First Annual ACToberfest Paddlemania

When: 
Saturday, October 19th from 2 p.m. to 10 p.m.

Where:
Castaways RV & Campground on Sinepuxent Bay
12550 Eagles Nest Rd.
Ocean City, MD
(map & directions)

Cost:
Adult: $35 in advance — $40 at the door
Children:  ages 5 – 11; $15 in advance & at the door
Children:  ages 4 and under; are FREE
All children must be accompanied by adults

Some Highlights Include:

  • A paddling race across to Assateague Island and back
  • Coast Kids activities on the beach!
  • Guided Birding paddle of Assateague Island!
  • A ‘locavore’ dinner buffet — featuring Greenbranch pastured chicken, seafood, and organic veggies
  • Corn Hole and Can Jam competitions!
  • Bonfire
  • Guest Bartenders
  • 50/50 raffle!
  • Event Ticket / Camping Combo Packages from Castaways Campground

act
Assateague Coastal Trust works to protect and enhance the natural resources of the Atlantic Coastal Bays watershed through advocacy, conservation and education. ACT is committed to protecting our watershed to ensure clean waterways for humans and wildlife, quality of public health and sustainable economic growth.

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Have You Considering Making A Video Resume?

So maybe you want to be an event planner but you just haven’t found the right job opportunity.

Well, when you finally do find it, I’m here to help you consider a video resume.

A video resume is “a short video created by a candidate for employment that describes the individual’s skills and qualifications and is typically used to supplement a traditional resume.” It is what it says it is, basically.

Advantages: 

  • it is your chance to show off your speaking skills to your potential employer before you are called in for an interview.
  • If you’re applying for a media, online, or public relations position, then the video resume will  show your relevant skills.
  • Discuss a skill set or work experience you have and use it as a chance to tell your potential employer why they should hire you.

Disadvantages:

  • It does not replace your traditional resume. You must still tailor your paper resume to include exciting verbs and concise skills.
  • Some employers do not accept video resumes to avoid potential discrimination or hiring based on appearance.
  • Applicant Tracking Systems will not be able to scan your video resume for relevant words and may eliminate you from the hiring process.

A video resume is not for everyone. But if you think potential employers in your career field will appreciate and acknowledge the additional effort, grab your camera and try it. Figure out what works for you and be sure to tell me how it goes!

Smart Marketing & Promotion

So you’re promoting your event, product, service, television show, radio hour, one-man crystal ball reading gorilla whisperer. Whatever it is, you need to know how to promote it properly!

The lesson of this blog is that you have to be creative. The key to marketing or promotion is interaction with the target public.

Example time! Delmarva Public Radio recently changed its programming and one of the new radio shows is called e-Town. The show focuses on community, ideas, and music.

With new shows comes new swag. And if you’ve been following my blog, then you already understand the importance of swag. The promotional people over at e-Town sent DPR some e-Town CDs and stickers as well as several e-Town bandanas. Now, the task was to find a way to promote the show and engage the listeners too.

The result? Drum roll please…

We decided to have listeners and staff members at the station take home the bandanas and take pictures of their pets wearing them. I then created the article and Facebook album, “Where’s Your Bandana?” encouraging listeners to pledge now and receive an e-Town bandana. Once received they would take a picture of their pet wearing the bandana and DPR would add it to its Facebook album of pets.

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Jasmine’s e-Town bandana.

Try to find a way to encourage your target public to become involved in the promotion of your event or product. Request that they take pictures with your product to submit. Or plan a contest after which you’ll have fans choose the most creative picture. Whatever it is, just engage them!

In the case of e-Town, If there is one thing that the internet loves more than trolling people, it’s cats.

Good luck!

A Successful Fundraising Drive

"Delmarva Public Radio. This is Michelle! May I take your pledge?"

“Delmarva Public Radio. This is Michelle! May I take your pledge?”

Congratulations to Delmarva Public Radio for raising more than $95,000 during its fall membership drive “The Future is Now.” And all thanks to the listeners!

I was never sure what I wanted to do with my public relations degree when I began school because there were so many different career paths available. However, I know working with a non-profit organization is something I am overwhelming happy to say that I have been able to experience in my lifetime. Delmarva Public Radio is a “listener-supported” public radio station and Delmarva sure proved that during this last drive.

I’m happy to share with you some of my favorite aspects of the fall drive!

1.) The Volunteers: Sitting in the phone room waiting for listeners to call seems like one of the most boring jobs a person could be tasked to do. However, it was fantastic! I was able to meet and chat with listeners, members of the Community Players of Salisbury, Blackwell Library workers and employees for the Siedel School at SU. I established a relationship with several key members of the DPR community and can’t wait to work together in the future.

2.) The Listeners: If you thought sitting in the room sounded boring, imagine answering the phones and recording pledges for the drive. But you guessed it; it was just as great! All of the pledges I took came from loyal listeners or new members who were happy to share their favorite shows as well as how much they couldn’t live without our station. Several times they began their call with a small explanation of how they didn’t have much to give but they would be happy to contribute $30. And I was amazed. Someone who didn’t have much to give still put aside funds and had it in their heart to call and support the station. Speaking with those pledging was a humbling experience.

3.) Pitching: I’m an actress and a huge fan of public speaking so going on-air at the station sounded like an exciting opportunity.  But for the record, it’s terrifyingly exciting. Dead air is the one thing a radio station cannot have, so losing your train of thought or running out of things to say sounded like my worst nightmare. But it felt amazing. I went on to explain the drive hashtag and to encourage listeners to call in their pledges and speak to me. Pitching was a success!

I know working at a public radio station is something very specific and not something that everyone will be able to experience, but I feel great doing it. And I hope that each of you find your niche and have the opportunity to participate in something you enjoy as much as I did this.

Are You On Foursquare?

The mayor is in the house! You’ve earned a new badge! Here’s a popular tip!

Image credit: www.aim.org

Image credit: http://www.aim.org

If you are unfamiliar with Foursquare, the location-based social networking site, then you may not know what any of the above means. But you will! Because you should!

Foursquare Basics

1.) It’s an app! Foursquare is an application on smart phones that is free to download. It taps into your phone’s GPS and shows you a list of businesses, places, or general locations in your area.

2.) Checking in. Choose the location you are visiting and the app will check you in to that place, allowing you to include a status about what you are doing as well as pictures you would like to attach.

3.) Mayors. The person who has checked into a certain place the most number of times is automatically the mayor of that location. Anyone can be the mayor!

4.) Points/ Badges. Points and badges can be achieved for several reasons and are used to encourage you to frequently use Foursquare. Certain first time check-ins at movie theaters or radio stations will earn you more points which can eventually lead to business perks!

5.) Tips. After each check-in a tip or comment from a Foursquare user who previously checked in to that location will appear. It’s common to see food recommendations if you are checking in to a restaurant.

Benefits of Foursquare for Your Event or Business

1.) Free Promotion. By claiming your location or business on Foursquare you can post on its behalf. You will also receive window clings and decals to let your attendees or customers know that you are on Foursquare and that they should check-in! The check-in will show to all of their Foursquare friends and spread awareness of you.

2.) Customer Loyalty. Creating coupons and rewards based on recurring check-ins rewards loyal customers and encourages new customers to continue to check-in spreading the word of your business. Examples listed include a free drink for a first time check-in or 10% off on the third. This can also include the creation of badges and moral boosters.

3.) Demographics. If you claim your business on Foursquare, the website will send you emails detailing who is typically checking in at your location. This should help you narrow down your target demographic or audience and better tailor your marketing or advertising.

Google “Foursquare business benefits” and you’ll find tons of great articles like this will helpful tips.

Now, get on Foursquare and claim your listing. Your business or event will thank you for it!

Live Tweeting Your Event

It’s here!

Delmarva Public Radio’s fall membership drive is in full swing and we aren’t holding back in the social media world.

We are live tweeting the drive to spread our name online and you can do the same for your event!

1.) Create a Hashtag.
This will allow you to see what Twitter and Facebook users are saying about you and your event. If your hashtag is specific enough, it also creates a linkable thread grouping everything you and others have said about the event so far. Our drive hashtag is #SupportDPR. Short yet specific.

2.) Post
Common sense, guys. You can’t create a buzz around your event with no content. Don’t spam your followers’ news feeds but be consistent! DPR has shared behind the scenes photos of volunteers answering phones, the cutting of a decorated DPR cake by our GM, and funny moments like when those on the radio asked our news director for a list of his awards and he carried in a stack of his plaques instead. Have interesting and relevant posts that will get people talking and use your hashtag to link them.

3.) Get Others Involved
Have volunteers and participants tweet or Facebook about the event using your hashtag too. This way the number of people you are reaching is much greater.

4.) Promote your Hashtag
Pass out small cards with the event hashtag on them and make sure to include it on all flyers or advertising for the event. Delmarva Public Radio has the added advantage of being able to pitch the membership drive on air so our classical host Kara and I spoke to our listeners about what hashtag is and how to #SupportDPR. Be sure to announce your event and hashtag on Facebook and Twitter and invite everyone involved to participate and spread the word!

Good luck!

Vlogging Your Event

Ever heard of The Color Run? It’s one of my favorite events! A 5k marathon in cities all over the globe to donate money for various charity groups and I discovered it on YouTube.

Despite being an out of shape asthmatic, I signed up for the nearest marathon as soon as I could. What did you notice watching the video? A catchy fun song and active participants? Real people just like me showing a fun and entertaining time. So of course I was drawn in and wanted to participate too.

Videos like this or video blogs can do more for your promotion than flyers. Because once uploaded, you never know how far the video will reach.

General ideas for promoting your event through video include behind the scene footage of setting up, volunteers, and interviews with those involved.

Get a basic camera or use your smart phone to record your footage. If you want to do a personal vlog or speak directly to your potential attendees, a laptop webcam will do fine. Once you have your footage, upload it to any basic editing program such as iMovie or Windows Movie Maker. Be creative! Cut and edit the program any way you would like as long as it draws your potential participants in and encourages them to attend your event.

Keep it short! If you’ve ever watched a run-on YouTube video then you know what I’m talking about.

Finally, if it’s an event you’ve done before, be sure to document it and have others do the same. Set up an email address of Dropbox for participants to submit video for you to edit together. There’s your content!

Good luck!

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