So maybe you want to be an event planner but you just haven’t found the right job opportunity.
Well, when you finally do find it, I’m here to help you consider a video resume.
A video resume is “a short video created by a candidate for employment that describes the individual’s skills and qualifications and is typically used to supplement a traditional resume.” It is what it says it is, basically.
- it is your chance to show off your speaking skills to your potential employer before you are called in for an interview.
- If you’re applying for a media, online, or public relations position, then the video resume will show your relevant skills.
- Discuss a skill set or work experience you have and use it as a chance to tell your potential employer why they should hire you.
- It does not replace your traditional resume. You must still tailor your paper resume to include exciting verbs and concise skills.
- Some employers do not accept video resumes to avoid potential discrimination or hiring based on appearance.
- Applicant Tracking Systems will not be able to scan your video resume for relevant words and may eliminate you from the hiring process.
A video resume is not for everyone. But if you think potential employers in your career field will appreciate and acknowledge the additional effort, grab your camera and try it. Figure out what works for you and be sure to tell me how it goes!
So you’re promoting your event, product, service, television show, radio hour, one-man crystal ball reading gorilla whisperer. Whatever it is, you need to know how to promote it properly!
The lesson of this blog is that you have to be creative. The key to marketing or promotion is interaction with the target public.
Example time! Delmarva Public Radio recently changed its programming and one of the new radio shows is called e-Town. The show focuses on community, ideas, and music.
With new shows comes new swag. And if you’ve been following my blog, then you already understand the importance of swag. The promotional people over at e-Town sent DPR some e-Town CDs and stickers as well as several e-Town bandanas. Now, the task was to find a way to promote the show and engage the listeners too.
The result? Drum roll please…
We decided to have listeners and staff members at the station take home the bandanas and take pictures of their pets wearing them. I then created the article and Facebook album, “Where’s Your Bandana?” encouraging listeners to pledge now and receive an e-Town bandana. Once received they would take a picture of their pet wearing the bandana and DPR would add it to its Facebook album of pets.
Jasmine’s e-Town bandana.
Try to find a way to encourage your target public to become involved in the promotion of your event or product. Request that they take pictures with your product to submit. Or plan a contest after which you’ll have fans choose the most creative picture. Whatever it is, just engage them!
In the case of e-Town, If there is one thing that the internet loves more than trolling people, it’s cats.
“Delmarva Public Radio. This is Michelle! May I take your pledge?”
Congratulations to Delmarva Public Radio for raising more than $95,000 during its fall membership drive “The Future is Now.” And all thanks to the listeners!
I was never sure what I wanted to do with my public relations degree when I began school because there were so many different career paths available. However, I know working with a non-profit organization is something I am overwhelming happy to say that I have been able to experience in my lifetime. Delmarva Public Radio is a “listener-supported” public radio station and Delmarva sure proved that during this last drive.
I’m happy to share with you some of my favorite aspects of the fall drive!
1.) The Volunteers: Sitting in the phone room waiting for listeners to call seems like one of the most boring jobs a person could be tasked to do. However, it was fantastic! I was able to meet and chat with listeners, members of the Community Players of Salisbury, Blackwell Library workers and employees for the Siedel School at SU. I established a relationship with several key members of the DPR community and can’t wait to work together in the future.
2.) The Listeners: If you thought sitting in the room sounded boring, imagine answering the phones and recording pledges for the drive. But you guessed it; it was just as great! All of the pledges I took came from loyal listeners or new members who were happy to share their favorite shows as well as how much they couldn’t live without our station. Several times they began their call with a small explanation of how they didn’t have much to give but they would be happy to contribute $30. And I was amazed. Someone who didn’t have much to give still put aside funds and had it in their heart to call and support the station. Speaking with those pledging was a humbling experience.
3.) Pitching: I’m an actress and a huge fan of public speaking so going on-air at the station sounded like an exciting opportunity. But for the record, it’s terrifyingly exciting. Dead air is the one thing a radio station cannot have, so losing your train of thought or running out of things to say sounded like my worst nightmare. But it felt amazing. I went on to explain the drive hashtag and to encourage listeners to call in their pledges and speak to me. Pitching was a success!
I know working at a public radio station is something very specific and not something that everyone will be able to experience, but I feel great doing it. And I hope that each of you find your niche and have the opportunity to participate in something you enjoy as much as I did this.