The benefits of social media and an online presence.

Archive for the ‘Online’ Category

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Fundraising Basics

Fundraising Basics

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Hey guys!

I created a small website which shares basic fundraising tips for both online and in-person. It also shares examples of possible fundraising events which have been successfully utilized by Delmarva Public Radio in the past.

Check it out!

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Benefits of Having An Event Website

Let’s say you already have all the promotion you could need with flyers, press releases and social media posts. Okay, but have you considered creating a webpage for your event? If it’s a small-scale gathering, a Facebook event page would do. But if you’re planning well in advance and expecting several hundreds of people, build your own site!

Benefits of Your Event Website

  • All the information about your event can be found in one place! Attendees or potential attendees will be able to search your event name in Google to find your site and will immediately have access to all the information they could need.
  • Information can be organized on different pages and separated by tabs on the top for easy searching. For example there can be a separate page and link for ticket information, parking, event information, about us, contact us and more.
  • You have more to offer sponsors of your event by way of advertisement with links and logos posted to your website.

Tips

  • Use a free website creator such as weebly.com or wix.com. They have basic beginners templates and are easy to use. Personally, I really like weebly because you can easily create new pages and only have to drag and drop text boxes and photos to format your layout.
  • Buy your domain name. If you want to be able to advertise the website and make it look official. Purchase a name that will fit your event like Dew Tour’s www.dewtouroc.com. Simple right?
  • Include a contact form for questions. This will filter to your email address and allow you to answer any questions attendees have that weren’t answered on the website. If you’re lucky, you might only have to link them pages of your site to find the information. If not, edit your site to include the information they requested.

A website is an easy way to brand yourself. It also takes some of the pressure off of you when promoting your event because you’ll have a place to direct potential attendees for all their event needs.

Good luck!

Have You Considering Making A Video Resume?

So maybe you want to be an event planner but you just haven’t found the right job opportunity.

Well, when you finally do find it, I’m here to help you consider a video resume.

A video resume is “a short video created by a candidate for employment that describes the individual’s skills and qualifications and is typically used to supplement a traditional resume.” It is what it says it is, basically.

Advantages: 

  • it is your chance to show off your speaking skills to your potential employer before you are called in for an interview.
  • If you’re applying for a media, online, or public relations position, then the video resume will  show your relevant skills.
  • Discuss a skill set or work experience you have and use it as a chance to tell your potential employer why they should hire you.

Disadvantages:

  • It does not replace your traditional resume. You must still tailor your paper resume to include exciting verbs and concise skills.
  • Some employers do not accept video resumes to avoid potential discrimination or hiring based on appearance.
  • Applicant Tracking Systems will not be able to scan your video resume for relevant words and may eliminate you from the hiring process.

A video resume is not for everyone. But if you think potential employers in your career field will appreciate and acknowledge the additional effort, grab your camera and try it. Figure out what works for you and be sure to tell me how it goes!

Live Tweeting Your Event

It’s here!

Delmarva Public Radio’s fall membership drive is in full swing and we aren’t holding back in the social media world.

We are live tweeting the drive to spread our name online and you can do the same for your event!

1.) Create a Hashtag.
This will allow you to see what Twitter and Facebook users are saying about you and your event. If your hashtag is specific enough, it also creates a linkable thread grouping everything you and others have said about the event so far. Our drive hashtag is #SupportDPR. Short yet specific.

2.) Post
Common sense, guys. You can’t create a buzz around your event with no content. Don’t spam your followers’ news feeds but be consistent! DPR has shared behind the scenes photos of volunteers answering phones, the cutting of a decorated DPR cake by our GM, and funny moments like when those on the radio asked our news director for a list of his awards and he carried in a stack of his plaques instead. Have interesting and relevant posts that will get people talking and use your hashtag to link them.

3.) Get Others Involved
Have volunteers and participants tweet or Facebook about the event using your hashtag too. This way the number of people you are reaching is much greater.

4.) Promote your Hashtag
Pass out small cards with the event hashtag on them and make sure to include it on all flyers or advertising for the event. Delmarva Public Radio has the added advantage of being able to pitch the membership drive on air so our classical host Kara and I spoke to our listeners about what hashtag is and how to #SupportDPR. Be sure to announce your event and hashtag on Facebook and Twitter and invite everyone involved to participate and spread the word!

Good luck!

I’ll Never Google Bing.

If the internet was the world, search engines would be the roads. And the traffic signs. And the maps. And the city hall full of records. And the tour guides. And well, you get the picture. Let’s just say search engines are extremely important when marketing an event, business, or idea online.

Everyone has a preference to their favorite search engine but mine would have to be Google. The aesthetics of the page comfort me because in my mind Google is what a search engine should look like, being that it was the first I ever saw. Though the Bing commercials are hilarious, they don’t do much to market the actual search engine to me.

Visually, Bing is much more colorful and has a lot happening on the home page while Google’s white space makes me think it’s more simple and capable. Bing apparently markets itself as a simpler “decision engine” because it separates results into categories and breaks down results based on what it believes you are looking for. The stubborn part of me doesn’t want this in a search engine. Not having to filter through unrelated content would be nice, but the greedy part of me wants to see everything that’s out there. I want to know that I’m not missing a single possible webpage, lead, or piece of research when I type my key words into the search bar. Would you rather your results be filtered for you or have them all at your fingertips?

To be honest, I have hardly ever used Bing. When Salisbury University computers have a quick search in the corner of Internet Explorer and it’s sponsored by Bing, I type the word Google into it, click the first link, and then type my actual search into Google’s search bar. Not once have I ever been accidentally routed to Google and typed in Bing. I recognize that this has a lot to do with me not wanting to change. But hey, “if it ain’t broke, don’t fix it.”

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