Watch my screencast tutorial below to learn the basics of creating a Facebook event page!
Archive for the ‘Social Media’ Category
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There is nothing more important than spreading awareness of you event. And the key to doing just that is branding. Any product, logo, or event that you can remember off the top of your head has successfully branded itself. Hence the word “brand.”
I’m here to provide you some basic steps to branding your event and make it memorable.
1.) Name: Would you be excited to tell your friends that you’re going to some pumpkin throwing contest? Or would you rather spread the word about Pumpkin Chunkin’? A catchy name or tagline is the first step to a great brand.
2.) Design: A recognizable logo is key. Meet with someone who is knowledgeable in graphic design to help choose the colors and font that associate with your event and theme. Create something that attendees will be happy to wear around on a t-shirt.
3.) Benefits: Offer some type of incentive. Delmarva Public Radio’s Silent Night Out auction in December will offer VIP passes at a higher rate. This will give attendees a chance to meet the band and get free things. Attendees are encouraged to buy VIP passes because they are getting more bang for their buck.
4.) Social Media: Engage potential attendees! Think about it. If you invited everyone on your Facebook friends list to a Facebook event, how many of them would show? Now, share information about the event with them, answer their questions, give them reasons to attend, and I guarantee more people will be at that event.
Think about your favorite brands and try to borrow some of their techniques.
Just build your brand!
Assateague Coastal Trust
P.O. Box 731
Berlin, MD 21811
FOR IMMEDIATE RELEASE
ASSATEAGUE COASTAL TRUST CELEBRATES FIRST ANNUAL ACTOBERFEST PADDLEMANIA
Featuring paddling events, local food and beer, children’s activities, live music, and more!
Assateague Coastal Trust
First Annual ACToberfest Paddlemania
Saturday, October 19th from 2 p.m. to 10 p.m.
Castaways RV & Campground on Sinepuxent Bay
12550 Eagles Nest Rd.
Ocean City, MD
(map & directions)
Adult: $35 in advance — $40 at the door
Children: ages 5 – 11; $15 in advance & at the door
Children: ages 4 and under; are FREE
All children must be accompanied by adults
Some Highlights Include:
- A paddling race across to Assateague Island and back
- Coast Kids activities on the beach!
- Guided Birding paddle of Assateague Island!
- A ‘locavore’ dinner buffet — featuring Greenbranch pastured chicken, seafood, and organic veggies
- Corn Hole and Can Jam competitions!
- Guest Bartenders
- 50/50 raffle!
- Event Ticket / Camping Combo Packages from Castaways Campground
Assateague Coastal Trust works to protect and enhance the natural resources of the Atlantic Coastal Bays watershed through advocacy, conservation and education. ACT is committed to protecting our watershed to ensure clean waterways for humans and wildlife, quality of public health and sustainable economic growth.
The mayor is in the house! You’ve earned a new badge! Here’s a popular tip!
If you are unfamiliar with Foursquare, the location-based social networking site, then you may not know what any of the above means. But you will! Because you should!
1.) It’s an app! Foursquare is an application on smart phones that is free to download. It taps into your phone’s GPS and shows you a list of businesses, places, or general locations in your area.
2.) Checking in. Choose the location you are visiting and the app will check you in to that place, allowing you to include a status about what you are doing as well as pictures you would like to attach.
3.) Mayors. The person who has checked into a certain place the most number of times is automatically the mayor of that location. Anyone can be the mayor!
4.) Points/ Badges. Points and badges can be achieved for several reasons and are used to encourage you to frequently use Foursquare. Certain first time check-ins at movie theaters or radio stations will earn you more points which can eventually lead to business perks!
5.) Tips. After each check-in a tip or comment from a Foursquare user who previously checked in to that location will appear. It’s common to see food recommendations if you are checking in to a restaurant.
Benefits of Foursquare for Your Event or Business
1.) Free Promotion. By claiming your location or business on Foursquare you can post on its behalf. You will also receive window clings and decals to let your attendees or customers know that you are on Foursquare and that they should check-in! The check-in will show to all of their Foursquare friends and spread awareness of you.
2.) Customer Loyalty. Creating coupons and rewards based on recurring check-ins rewards loyal customers and encourages new customers to continue to check-in spreading the word of your business. Examples listed include a free drink for a first time check-in or 10% off on the third. This can also include the creation of badges and moral boosters.
3.) Demographics. If you claim your business on Foursquare, the website will send you emails detailing who is typically checking in at your location. This should help you narrow down your target demographic or audience and better tailor your marketing or advertising.
Google “Foursquare business benefits” and you’ll find tons of great articles like this will helpful tips.
Now, get on Foursquare and claim your listing. Your business or event will thank you for it!
— DelmarvaPublicRadio (@WSCL_WSDL) October 11, 2013
Delmarva Public Radio’s fall membership drive is in full swing and we aren’t holding back in the social media world.
We are live tweeting the drive to spread our name online and you can do the same for your event!
1.) Create a Hashtag.
This will allow you to see what Twitter and Facebook users are saying about you and your event. If your hashtag is specific enough, it also creates a linkable thread grouping everything you and others have said about the event so far. Our drive hashtag is #SupportDPR. Short yet specific.
Common sense, guys. You can’t create a buzz around your event with no content. Don’t spam your followers’ news feeds but be consistent! DPR has shared behind the scenes photos of volunteers answering phones, the cutting of a decorated DPR cake by our GM, and funny moments like when those on the radio asked our news director for a list of his awards and he carried in a stack of his plaques instead. Have interesting and relevant posts that will get people talking and use your hashtag to link them.
3.) Get Others Involved
Have volunteers and participants tweet or Facebook about the event using your hashtag too. This way the number of people you are reaching is much greater.
4.) Promote your Hashtag
Pass out small cards with the event hashtag on them and make sure to include it on all flyers or advertising for the event. Delmarva Public Radio has the added advantage of being able to pitch the membership drive on air so our classical host Kara and I spoke to our listeners about what hashtag is and how to #SupportDPR. Be sure to announce your event and hashtag on Facebook and Twitter and invite everyone involved to participate and spread the word!
The fall membership drive "The Future is Now" begins Thursday! Let us know you #SupportDPR by participating with our drive hashtag.
— DelmarvaPublicRadio (@WSCL_WSDL) October 7, 2013
Ever heard of The Color Run? It’s one of my favorite events! A 5k marathon in cities all over the globe to donate money for various charity groups and I discovered it on YouTube.
Despite being an out of shape asthmatic, I signed up for the nearest marathon as soon as I could. What did you notice watching the video? A catchy fun song and active participants? Real people just like me showing a fun and entertaining time. So of course I was drawn in and wanted to participate too.
Videos like this or video blogs can do more for your promotion than flyers. Because once uploaded, you never know how far the video will reach.
General ideas for promoting your event through video include behind the scene footage of setting up, volunteers, and interviews with those involved.
Get a basic camera or use your smart phone to record your footage. If you want to do a personal vlog or speak directly to your potential attendees, a laptop webcam will do fine. Once you have your footage, upload it to any basic editing program such as iMovie or Windows Movie Maker. Be creative! Cut and edit the program any way you would like as long as it draws your potential participants in and encourages them to attend your event.
Keep it short! If you’ve ever watched a run-on YouTube video then you know what I’m talking about.
Finally, if it’s an event you’ve done before, be sure to document it and have others do the same. Set up an email address of Dropbox for participants to submit video for you to edit together. There’s your content!
I’m practicing my infographic making skills today. How’s this for a demo using PowerPoint?
As if you haven’t had enough of me already, now you get to hear my voice! Check out my first podcast demo, a quick reading of my blog post titled “No One Responds to Your E-mails.” I’m trying out Soundcloud for the first time.
Leave a comment if you have any helpful insights or podcasting tips!