The benefits of social media and an online presence.

Archive for the ‘Social Media’ Category

Tutorial: How To Create A Facebook Event Page

Watch my screencast tutorial below to learn the basics of creating a Facebook event page!

Follow Me On Pinterest!

Like what you see? Follow my personal branding board for easy access to blog posts and other useful event planning information!

Maybe you’ll just follow for the recipes, quotes, and fashion advice. That’s cool too, I guess. 😉

Follow Michelle on Pinterest!

Follow Michelle on Pinterest!

ACToberfest Paddlemania

Assateague Coastal Trust: Social Media Press Release

Assateague Coastal Trust
P.O. Box 731
Berlin, MD 21811

Contact Information:

Client Contact:
Steve Farr
410-629-1538
development@actforbays.org

Agency Contact:
Jordan Guiton
240-426-1234
jg88260@gulls.salisbury.edu

Agency Contact:
Michelle Malinger
410-713-1234
mmalinger1@gulls.salisbury.edu

 FOR IMMEDIATE RELEASE

ASSATEAGUE COASTAL TRUST CELEBRATES FIRST ANNUAL ACTOBERFEST PADDLEMANIA

Featuring paddling events, local food and beer, children’s activities, live music, and more!

actoberfestmh

Who:  
Assateague Coastal Trust

What: 
First Annual ACToberfest Paddlemania

When: 
Saturday, October 19th from 2 p.m. to 10 p.m.

Where:
Castaways RV & Campground on Sinepuxent Bay
12550 Eagles Nest Rd.
Ocean City, MD
(map & directions)

Cost:
Adult: $35 in advance — $40 at the door
Children:  ages 5 – 11; $15 in advance & at the door
Children:  ages 4 and under; are FREE
All children must be accompanied by adults

Some Highlights Include:

  • A paddling race across to Assateague Island and back
  • Coast Kids activities on the beach!
  • Guided Birding paddle of Assateague Island!
  • A ‘locavore’ dinner buffet — featuring Greenbranch pastured chicken, seafood, and organic veggies
  • Corn Hole and Can Jam competitions!
  • Bonfire
  • Guest Bartenders
  • 50/50 raffle!
  • Event Ticket / Camping Combo Packages from Castaways Campground

act
Assateague Coastal Trust works to protect and enhance the natural resources of the Atlantic Coastal Bays watershed through advocacy, conservation and education. ACT is committed to protecting our watershed to ensure clean waterways for humans and wildlife, quality of public health and sustainable economic growth.

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Are You On Foursquare?

The mayor is in the house! You’ve earned a new badge! Here’s a popular tip!

Image credit: www.aim.org

Image credit: http://www.aim.org

If you are unfamiliar with Foursquare, the location-based social networking site, then you may not know what any of the above means. But you will! Because you should!

Foursquare Basics

1.) It’s an app! Foursquare is an application on smart phones that is free to download. It taps into your phone’s GPS and shows you a list of businesses, places, or general locations in your area.

2.) Checking in. Choose the location you are visiting and the app will check you in to that place, allowing you to include a status about what you are doing as well as pictures you would like to attach.

3.) Mayors. The person who has checked into a certain place the most number of times is automatically the mayor of that location. Anyone can be the mayor!

4.) Points/ Badges. Points and badges can be achieved for several reasons and are used to encourage you to frequently use Foursquare. Certain first time check-ins at movie theaters or radio stations will earn you more points which can eventually lead to business perks!

5.) Tips. After each check-in a tip or comment from a Foursquare user who previously checked in to that location will appear. It’s common to see food recommendations if you are checking in to a restaurant.

Benefits of Foursquare for Your Event or Business

1.) Free Promotion. By claiming your location or business on Foursquare you can post on its behalf. You will also receive window clings and decals to let your attendees or customers know that you are on Foursquare and that they should check-in! The check-in will show to all of their Foursquare friends and spread awareness of you.

2.) Customer Loyalty. Creating coupons and rewards based on recurring check-ins rewards loyal customers and encourages new customers to continue to check-in spreading the word of your business. Examples listed include a free drink for a first time check-in or 10% off on the third. This can also include the creation of badges and moral boosters.

3.) Demographics. If you claim your business on Foursquare, the website will send you emails detailing who is typically checking in at your location. This should help you narrow down your target demographic or audience and better tailor your marketing or advertising.

Google “Foursquare business benefits” and you’ll find tons of great articles like this will helpful tips.

Now, get on Foursquare and claim your listing. Your business or event will thank you for it!

Live Tweeting Your Event

It’s here!

Delmarva Public Radio’s fall membership drive is in full swing and we aren’t holding back in the social media world.

We are live tweeting the drive to spread our name online and you can do the same for your event!

1.) Create a Hashtag.
This will allow you to see what Twitter and Facebook users are saying about you and your event. If your hashtag is specific enough, it also creates a linkable thread grouping everything you and others have said about the event so far. Our drive hashtag is #SupportDPR. Short yet specific.

2.) Post
Common sense, guys. You can’t create a buzz around your event with no content. Don’t spam your followers’ news feeds but be consistent! DPR has shared behind the scenes photos of volunteers answering phones, the cutting of a decorated DPR cake by our GM, and funny moments like when those on the radio asked our news director for a list of his awards and he carried in a stack of his plaques instead. Have interesting and relevant posts that will get people talking and use your hashtag to link them.

3.) Get Others Involved
Have volunteers and participants tweet or Facebook about the event using your hashtag too. This way the number of people you are reaching is much greater.

4.) Promote your Hashtag
Pass out small cards with the event hashtag on them and make sure to include it on all flyers or advertising for the event. Delmarva Public Radio has the added advantage of being able to pitch the membership drive on air so our classical host Kara and I spoke to our listeners about what hashtag is and how to #SupportDPR. Be sure to announce your event and hashtag on Facebook and Twitter and invite everyone involved to participate and spread the word!

Good luck!

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