The benefits of social media and an online presence.

Posts tagged ‘advertising’

Promotional Dos & Don’ts

Every event you’ve ever attended, you have heard about from some place or another like the radio, the newspaper, or maybe even a flyer. And what’s it called when an event planner let’s everyone know about an event?

That’s right, kiddos. Promotion!

Whether your event is large or small, I’m here to offer the basic dos and don’t to handling its promotion.

Advertising:
Do– Stay consistent. Don’t let potential attendees miss out because they didn’t hear about it. Find multiples advertising mediums and avenues including social networks, community calendars, and radio promos to let the public know.
Don’tSpam. If you post about your event on your Facebook page three times a day, people will become so sick of hearing about it that they may resent your spam and then not attend. Remind your potential attendees when the event is approaching but never annoy them.

Invites:
Do– Send an invite or promotional flyer to a specific group of your target demographic.

Don’t– Be vague or bland. Salutations such as ‘Dear supporter’, ‘Dear business owner’, and ‘To whom it may concern’ are not appropriate when sending invites. Think about how special you would feel if you received a basic invitation not addressed to you. Do they event want you there?

Press Releases:
Do– Take advantage of them! Even if only one or two local newspapers or news programs share a story on your event, that’s promotion. Why would you turn down free promotion?? So take the time to write a story that sounds interesting to you with a catchy title. It takes less work to edit a story than write one from scratch so it’s more likely that it’ll get published.
Don’t– Pull media. Put the bare minimum of general details in your press releases if you must, but if details are still being decided upon, do not include them. You can add information to your promotional efforts but you should never take away information. You never know who has already seen your posters.

As usual, good luck!

Are You On Foursquare?

The mayor is in the house! You’ve earned a new badge! Here’s a popular tip!

Image credit: www.aim.org

Image credit: http://www.aim.org

If you are unfamiliar with Foursquare, the location-based social networking site, then you may not know what any of the above means. But you will! Because you should!

Foursquare Basics

1.) It’s an app! Foursquare is an application on smart phones that is free to download. It taps into your phone’s GPS and shows you a list of businesses, places, or general locations in your area.

2.) Checking in. Choose the location you are visiting and the app will check you in to that place, allowing you to include a status about what you are doing as well as pictures you would like to attach.

3.) Mayors. The person who has checked into a certain place the most number of times is automatically the mayor of that location. Anyone can be the mayor!

4.) Points/ Badges. Points and badges can be achieved for several reasons and are used to encourage you to frequently use Foursquare. Certain first time check-ins at movie theaters or radio stations will earn you more points which can eventually lead to business perks!

5.) Tips. After each check-in a tip or comment from a Foursquare user who previously checked in to that location will appear. It’s common to see food recommendations if you are checking in to a restaurant.

Benefits of Foursquare for Your Event or Business

1.) Free Promotion. By claiming your location or business on Foursquare you can post on its behalf. You will also receive window clings and decals to let your attendees or customers know that you are on Foursquare and that they should check-in! The check-in will show to all of their Foursquare friends and spread awareness of you.

2.) Customer Loyalty. Creating coupons and rewards based on recurring check-ins rewards loyal customers and encourages new customers to continue to check-in spreading the word of your business. Examples listed include a free drink for a first time check-in or 10% off on the third. This can also include the creation of badges and moral boosters.

3.) Demographics. If you claim your business on Foursquare, the website will send you emails detailing who is typically checking in at your location. This should help you narrow down your target demographic or audience and better tailor your marketing or advertising.

Google “Foursquare business benefits” and you’ll find tons of great articles like this will helpful tips.

Now, get on Foursquare and claim your listing. Your business or event will thank you for it!

Live Tweeting Your Event

It’s here!

Delmarva Public Radio’s fall membership drive is in full swing and we aren’t holding back in the social media world.

We are live tweeting the drive to spread our name online and you can do the same for your event!

1.) Create a Hashtag.
This will allow you to see what Twitter and Facebook users are saying about you and your event. If your hashtag is specific enough, it also creates a linkable thread grouping everything you and others have said about the event so far. Our drive hashtag is #SupportDPR. Short yet specific.

2.) Post
Common sense, guys. You can’t create a buzz around your event with no content. Don’t spam your followers’ news feeds but be consistent! DPR has shared behind the scenes photos of volunteers answering phones, the cutting of a decorated DPR cake by our GM, and funny moments like when those on the radio asked our news director for a list of his awards and he carried in a stack of his plaques instead. Have interesting and relevant posts that will get people talking and use your hashtag to link them.

3.) Get Others Involved
Have volunteers and participants tweet or Facebook about the event using your hashtag too. This way the number of people you are reaching is much greater.

4.) Promote your Hashtag
Pass out small cards with the event hashtag on them and make sure to include it on all flyers or advertising for the event. Delmarva Public Radio has the added advantage of being able to pitch the membership drive on air so our classical host Kara and I spoke to our listeners about what hashtag is and how to #SupportDPR. Be sure to announce your event and hashtag on Facebook and Twitter and invite everyone involved to participate and spread the word!

Good luck!

Vlogging Your Event

Ever heard of The Color Run? It’s one of my favorite events! A 5k marathon in cities all over the globe to donate money for various charity groups and I discovered it on YouTube.

Despite being an out of shape asthmatic, I signed up for the nearest marathon as soon as I could. What did you notice watching the video? A catchy fun song and active participants? Real people just like me showing a fun and entertaining time. So of course I was drawn in and wanted to participate too.

Videos like this or video blogs can do more for your promotion than flyers. Because once uploaded, you never know how far the video will reach.

General ideas for promoting your event through video include behind the scene footage of setting up, volunteers, and interviews with those involved.

Get a basic camera or use your smart phone to record your footage. If you want to do a personal vlog or speak directly to your potential attendees, a laptop webcam will do fine. Once you have your footage, upload it to any basic editing program such as iMovie or Windows Movie Maker. Be creative! Cut and edit the program any way you would like as long as it draws your potential participants in and encourages them to attend your event.

Keep it short! If you’ve ever watched a run-on YouTube video then you know what I’m talking about.

Finally, if it’s an event you’ve done before, be sure to document it and have others do the same. Set up an email address of Dropbox for participants to submit video for you to edit together. There’s your content!

Good luck!

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