The benefits of social media and an online presence.

Posts tagged ‘Business’

Choosing A Venue

Having an event but you aren’t sure where to hold it? Gather your friends and brainstorm ideas!

Write down venues in different areas and of different sizes. Don’t limit yourself based on funds either. Dream big and put the grand places down too because they might inspire ideas for a better event.

The Avalon Theatre in Easton, MD.

The Avalon Theatre in Easton, MD.

 

Whatever you do, be sure to consider the three basics.

Location: Hold your event in a town that is located in the middle of the demographic or people you are trying to reach. No one wants to drive too far, so be careful not to be drawn into the “perfect” venue. If it is outside of the area and you know attendees may not be willing to drive there, then it is not the perfect venue.

Capacity: How many people would you ideally like to attend? Do you have space for them? Or would you like to limit your party to fewer people and choose a smaller more intimate atmosphere? Would your event be more appropriate indoors or outdoors and will the weather cooperate? All of these questions need to be asked and answers will vary based on the type of event.

Popularity: If you’re able to promote your event successfully on your own, then have at it! Choose any place you’d like. But if you think you could use a little help with promotion, choose a popular well-established venue. It will be able to help you advertise your event to regular attendees and the venue can include  your event in its own promotional efforts.

As always, have fun! And good luck!

Advertisements

Event Sponsors & Partners

Looking to make your event a success? Of course you are! Dumb question, right?

Consider reaching out to local businesses to sponsor your event. They can help cover costs and spread awareness.

For example, if your event has a band, find local businesses willing to sponsor that band for a certain cost. Their business names and logos will appear on all event flyers and other promotional items as sponsors and the cost of the band will be covered.

Sponsors can also provide items that will encourage attendance of the event. Items for silent auctions, 50/50 raffles, and door prizes can all be gathered from sponsors. All of these items advertise the businesses but also give your event fluff.

Partnerships can also help your event! A partner can be a local organization that is invested in your cause and agrees to provide a venue or volunteers to help run the show. Clearly partners can also help save you money and make your event a success.

Look for businesses or organizations that focus on the same issues that your organization or event does. Just try it! If a place isn’t interested, move on to the next one. If one door closes…, ya know?

Good luck!

Are You On Foursquare?

The mayor is in the house! You’ve earned a new badge! Here’s a popular tip!

Image credit: www.aim.org

Image credit: http://www.aim.org

If you are unfamiliar with Foursquare, the location-based social networking site, then you may not know what any of the above means. But you will! Because you should!

Foursquare Basics

1.) It’s an app! Foursquare is an application on smart phones that is free to download. It taps into your phone’s GPS and shows you a list of businesses, places, or general locations in your area.

2.) Checking in. Choose the location you are visiting and the app will check you in to that place, allowing you to include a status about what you are doing as well as pictures you would like to attach.

3.) Mayors. The person who has checked into a certain place the most number of times is automatically the mayor of that location. Anyone can be the mayor!

4.) Points/ Badges. Points and badges can be achieved for several reasons and are used to encourage you to frequently use Foursquare. Certain first time check-ins at movie theaters or radio stations will earn you more points which can eventually lead to business perks!

5.) Tips. After each check-in a tip or comment from a Foursquare user who previously checked in to that location will appear. It’s common to see food recommendations if you are checking in to a restaurant.

Benefits of Foursquare for Your Event or Business

1.) Free Promotion. By claiming your location or business on Foursquare you can post on its behalf. You will also receive window clings and decals to let your attendees or customers know that you are on Foursquare and that they should check-in! The check-in will show to all of their Foursquare friends and spread awareness of you.

2.) Customer Loyalty. Creating coupons and rewards based on recurring check-ins rewards loyal customers and encourages new customers to continue to check-in spreading the word of your business. Examples listed include a free drink for a first time check-in or 10% off on the third. This can also include the creation of badges and moral boosters.

3.) Demographics. If you claim your business on Foursquare, the website will send you emails detailing who is typically checking in at your location. This should help you narrow down your target demographic or audience and better tailor your marketing or advertising.

Google “Foursquare business benefits” and you’ll find tons of great articles like this will helpful tips.

Now, get on Foursquare and claim your listing. Your business or event will thank you for it!

Tag Cloud