The benefits of social media and an online presence.

Posts tagged ‘Delmarva’

Successful Event Planning: Do’s & Don’ts

EVTPLAN

When planning an event that’s a few months or even a year away, it can always be tempting to keep putting things off. Or to have a to-do list and revisit each item in your mind as opposed to actually checking them off.

Right now, I am in the process of planning A Silent Night Out auction with Delmarva Public Radio. So I’ve come up with some basic do’s and don’ts of event planning that directly relate to my experience.

DO’S
1.) What: Do decide what the event will be. What do you hope to accomplish? Don’t just say, “We’re going to have a bake sale!” Is your goal to fundraise or is it to encourage volunteers to help out with your organization? Because a bake sale is a fundraising event. Tailor your event to the needs of your organization and during each step of the event planning process, refer back to your original purpose to guide you.

2.) When: Do establish an exact date for the event as soon as possible. All other elements of the event will revolve around this basic detail. For example, the title of The Silent Night Out auction was chosen because the date, December 8, was chosen first. The winter and holiday theme first the “when” of the event. Find out if other community events or significant holidays are occurring around the same time and schedule around them.

3.) Where: Do secure a location as soon as possible. Venues often book months in advance and, as in the auction’s case, sometimes require a written proposal of what the event will be and how many people are expected to attend.

DONT’S
1.) Don’t confirm until you have confirmed! Twice! Before scheduling or booking something outside of your organization such as a band or catering, confirm the date and time with the venue as well as your own organization. The worst PR is to waste someone’s time.

2.) Don’t wait to promote your event. Once you have the basics confirmed, begin making flyers or posting on social media. Movies send out teaser trailers to peak an audience’s interest. Then later they release the actual movie trailer closer to the release date. You should do the same! Get the public interested and involved. Make sure they have it on their calendars.

3.) Don’t procrastinate. Event planning does not have to be as stressful as we make it. The last week before the event should not be when you are rushing around doing things that you’ve had on your to-do list since the very beginning. If you have small tasks, do them first. If you have to wait for another task to be done before you can get to it, then use that as your motivation to begin on that task instead.

Let’s see if I can take my own advice and make The Silent Night Out auction the least stressful event of my year. I’ll keep you guys updated!

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Delmarva Public Radio Conquers the Social Media Trinity

The Social Media Trinity is composed of blogs, microblogging, and social networks. This is according to Lon Safko who wrote The Social Media Bible: Tactics, Tools & Strategies for Business Success. And if the title has the word Bible in it, he must know what he’s talking about right?

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At Delmarva Public Radio, we’ve been able to build at least a small following on each of these social media platforms. Kara Dahl Russell, our classical radio host, who has the softest sweetest voice you could imagine, has been able to manage and maintain a classical music blog for the station. Listeners can interact and ask questions if they would like, but she also shares the newest cds that she receives each week so listeners can know what to look forward to and what period the music hails from. Personally, I am not a huge fan of classical music so I understand it is easy to be dismissive of a blog such as this, but those who are classical listeners take full advantage. Kara spread Delmarva Public Radio’s and WSCL’s name thorough out the digital world with the creation of an easy to use blog.

Delmarva Public Radio also has a Twitter which is used quite often! I am lucky enough to be one of a few staff members who are able to post and retweet information to followers. At the moment, DPR’s Twitter is used primarily to tweet about which musical selections are coming up on WSCL and at what time, as well as links to new articles posted on www.delmarvapublicradio.net. Letting listeners know what to look forward to allows them to tune in to their favorites and journalism posts keep DPR active as a reliable source for news. What we really need to work on is our interaction with followers. I began thanking Twitter users if they followed us hoping to inspire conversations and I tried to start participating in trending topics but it is rare that they apply. Hopefully, we can create our own hash tag for the membership drive this fall and spread awareness through that!

Finally, DPR is best when it comes to social networking. Our listeners are not as active online so it is rare for conversations to begin on our Facebook page, but they are active in viewing and liking posts. On the rare occasion that they do comment or inspire thought, we are at a disadvantage because of the public relations aspect of monitoring the page. We want to encourage thought, but these comments are often made on articles related to political and social issues and we must remain partisan. Over the summer, I created a Pinterest page for the radio station. I have boards such as DPR Events and DPR News to spread awareness of what the station is doing. However, I also have boards for cool tips and tricks and creative ideas. These boards allow Pinterest users who may not even know who we are to find us and repin our content. This social network has been a way to connect with potential listeners through shared interests.

Delmarva Public Radio has come a long way with the social media trinity but there are still improvements to be made. I look forward to making them!

 

 

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