Let’s say you already have all the promotion you could need with flyers, press releases and social media posts. Okay, but have you considered creating a webpage for your event? If it’s a small-scale gathering, a Facebook event page would do. But if you’re planning well in advance and expecting several hundreds of people, build your own site!
Benefits of Your Event Website
- All the information about your event can be found in one place! Attendees or potential attendees will be able to search your event name in Google to find your site and will immediately have access to all the information they could need.
- Information can be organized on different pages and separated by tabs on the top for easy searching. For example there can be a separate page and link for ticket information, parking, event information, about us, contact us and more.
- You have more to offer sponsors of your event by way of advertisement with links and logos posted to your website.
- Use a free website creator such as weebly.com or wix.com. They have basic beginners templates and are easy to use. Personally, I really like weebly because you can easily create new pages and only have to drag and drop text boxes and photos to format your layout.
- Buy your domain name. If you want to be able to advertise the website and make it look official. Purchase a name that will fit your event like Dew Tour’s www.dewtouroc.com. Simple right?
- Include a contact form for questions. This will filter to your email address and allow you to answer any questions attendees have that weren’t answered on the website. If you’re lucky, you might only have to link them pages of your site to find the information. If not, edit your site to include the information they requested.
A website is an easy way to brand yourself. It also takes some of the pressure off of you when promoting your event because you’ll have a place to direct potential attendees for all their event needs.