So you’re promoting your event, product, service, television show, radio hour, one-man crystal ball reading gorilla whisperer. Whatever it is, you need to know how to promote it properly!
The lesson of this blog is that you have to be creative. The key to marketing or promotion is interaction with the target public.
Example time! Delmarva Public Radio recently changed its programming and one of the new radio shows is called e-Town. The show focuses on community, ideas, and music.
With new shows comes new swag. And if you’ve been following my blog, then you already understand the importance of swag. The promotional people over at e-Town sent DPR some e-Town CDs and stickers as well as several e-Town bandanas. Now, the task was to find a way to promote the show and engage the listeners too.
The result? Drum roll please…
We decided to have listeners and staff members at the station take home the bandanas and take pictures of their pets wearing them. I then created the article and Facebook album, “Where’s Your Bandana?” encouraging listeners to pledge now and receive an e-Town bandana. Once received they would take a picture of their pet wearing the bandana and DPR would add it to its Facebook album of pets.
Try to find a way to encourage your target public to become involved in the promotion of your event or product. Request that they take pictures with your product to submit. Or plan a contest after which you’ll have fans choose the most creative picture. Whatever it is, just engage them!
In the case of e-Town, If there is one thing that the internet loves more than trolling people, it’s cats.