The benefits of social media and an online presence.

Posts tagged ‘Facebook’

Thanksgiving Dinner 101

For those of you who don’t live your lives knee-deep in event planning craziness, I always try to include a blog post or two about the planning involved in everyday life.  And if you’ve looked at your calendar lately, you know what that next event is.

Thanksgiving!

Happy Thanksgiving! Photo Credit.

Happy Thanksgiving! Photo Credit.

But we’re switching it up this holiday. Instead of telling you how to plan your perfect Thanksgiving dinner, I’m just going to remind you of the basics that everyone overlooks.  So here they are!

Start Early: Though it seems like the easiest piece of advice, many Thanksgiving chefs never begin early enough. Even if you factor in your cooking time, be sure to factor in prep time too. Many dishes require up to an hour of preparation and some desserts can require hours of cooling time. Don’t forget to plan for this!

Stagger Your Dishes: If you’ve ever cooked Thanksgiving dinner before, you’ve inevitably tried to put the biscuits in the oven and realized that the turkey and casserole and two pies all need to fit as well. Solution? Create a cooking schedule based on what will be served when and how long it will need to be in the oven. This will help you get everything cooked on time and no one will notice your lack of oven space.

Stick to Your Recipes: If you’re going to go rogue, do it on a day when your entire extended family won’t be tasting the fruits of your labor. And don’t mix your recipes! Depending on the cook, the temperature, cooking time, and ingredients are all different. Don’t combine recipes if you don’t know what you’re doing.

Make Time For a Shower: Don’t get so caught up in your kitchen efforts that you forget to prep yourself too. Family that you haven’t seen for weeks or months will be spending the day with you and certainly taking dozens of pictures, all of which you will be tagged in on Facebook. So, prep yourself. Schedule in time for a shower and have someone to watch whatever is still on the stove. You’ll thank me later.

Enjoy a delicious meal. And Happy Thanksgiving!

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Promotional Dos & Don’ts

Every event you’ve ever attended, you have heard about from some place or another like the radio, the newspaper, or maybe even a flyer. And what’s it called when an event planner let’s everyone know about an event?

That’s right, kiddos. Promotion!

Whether your event is large or small, I’m here to offer the basic dos and don’t to handling its promotion.

Advertising:
Do– Stay consistent. Don’t let potential attendees miss out because they didn’t hear about it. Find multiples advertising mediums and avenues including social networks, community calendars, and radio promos to let the public know.
Don’tSpam. If you post about your event on your Facebook page three times a day, people will become so sick of hearing about it that they may resent your spam and then not attend. Remind your potential attendees when the event is approaching but never annoy them.

Invites:
Do– Send an invite or promotional flyer to a specific group of your target demographic.

Don’t– Be vague or bland. Salutations such as ‘Dear supporter’, ‘Dear business owner’, and ‘To whom it may concern’ are not appropriate when sending invites. Think about how special you would feel if you received a basic invitation not addressed to you. Do they event want you there?

Press Releases:
Do– Take advantage of them! Even if only one or two local newspapers or news programs share a story on your event, that’s promotion. Why would you turn down free promotion?? So take the time to write a story that sounds interesting to you with a catchy title. It takes less work to edit a story than write one from scratch so it’s more likely that it’ll get published.
Don’t– Pull media. Put the bare minimum of general details in your press releases if you must, but if details are still being decided upon, do not include them. You can add information to your promotional efforts but you should never take away information. You never know who has already seen your posters.

As usual, good luck!

Tutorial: How To Create A Facebook Event Page

Watch my screencast tutorial below to learn the basics of creating a Facebook event page!

Smart Marketing & Promotion

So you’re promoting your event, product, service, television show, radio hour, one-man crystal ball reading gorilla whisperer. Whatever it is, you need to know how to promote it properly!

The lesson of this blog is that you have to be creative. The key to marketing or promotion is interaction with the target public.

Example time! Delmarva Public Radio recently changed its programming and one of the new radio shows is called e-Town. The show focuses on community, ideas, and music.

With new shows comes new swag. And if you’ve been following my blog, then you already understand the importance of swag. The promotional people over at e-Town sent DPR some e-Town CDs and stickers as well as several e-Town bandanas. Now, the task was to find a way to promote the show and engage the listeners too.

The result? Drum roll please…

We decided to have listeners and staff members at the station take home the bandanas and take pictures of their pets wearing them. I then created the article and Facebook album, “Where’s Your Bandana?” encouraging listeners to pledge now and receive an e-Town bandana. Once received they would take a picture of their pet wearing the bandana and DPR would add it to its Facebook album of pets.

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Jasmine’s e-Town bandana.

Try to find a way to encourage your target public to become involved in the promotion of your event or product. Request that they take pictures with your product to submit. Or plan a contest after which you’ll have fans choose the most creative picture. Whatever it is, just engage them!

In the case of e-Town, If there is one thing that the internet loves more than trolling people, it’s cats.

Good luck!

Live Tweeting Your Event

It’s here!

Delmarva Public Radio’s fall membership drive is in full swing and we aren’t holding back in the social media world.

We are live tweeting the drive to spread our name online and you can do the same for your event!

1.) Create a Hashtag.
This will allow you to see what Twitter and Facebook users are saying about you and your event. If your hashtag is specific enough, it also creates a linkable thread grouping everything you and others have said about the event so far. Our drive hashtag is #SupportDPR. Short yet specific.

2.) Post
Common sense, guys. You can’t create a buzz around your event with no content. Don’t spam your followers’ news feeds but be consistent! DPR has shared behind the scenes photos of volunteers answering phones, the cutting of a decorated DPR cake by our GM, and funny moments like when those on the radio asked our news director for a list of his awards and he carried in a stack of his plaques instead. Have interesting and relevant posts that will get people talking and use your hashtag to link them.

3.) Get Others Involved
Have volunteers and participants tweet or Facebook about the event using your hashtag too. This way the number of people you are reaching is much greater.

4.) Promote your Hashtag
Pass out small cards with the event hashtag on them and make sure to include it on all flyers or advertising for the event. Delmarva Public Radio has the added advantage of being able to pitch the membership drive on air so our classical host Kara and I spoke to our listeners about what hashtag is and how to #SupportDPR. Be sure to announce your event and hashtag on Facebook and Twitter and invite everyone involved to participate and spread the word!

Good luck!

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