The benefits of social media and an online presence.

Posts tagged ‘Fundraising’

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Fundraising Basics

Fundraising Basics

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Hey guys!

I created a small website which shares basic fundraising tips for both online and in-person. It also shares examples of possible fundraising events which have been successfully utilized by Delmarva Public Radio in the past.

Check it out!

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Why No One Responds to Your E-mails

Let’s face it. No one responds to your e-mails.

If you have any marketing or sales experience, you know this for a fact. But in the public relations field, e-mail is one of the fastest ways to communicate a message, make an impression, or promote an event or organization. So what are we doing wrong?

First: If you haven’t already, you need to create an e-mail signature. Go into the basic settings of your email account and there should be an html box that will allow you to insert a signature. If you can’t find this setting, try searching the word “signature” in the help section. Once you find it, do not just type in your name. You should include all necessary information about your company and position, education if necessary, and contact information. For example:

Michelle Malinger
D
elmarva Public Radio

Membership Assistant

Salisbury University 2013
Communication Arts Major 

410-555-5555
mmalinger1@gulls.salisbury.edu
LinkedIn: www.linkedin.com/in/mmalinger

This establishes you as a professional and gives information to those you may want to contact you in the future.

Next: Throw your mind back to primary school. When you wrote your first Valentine, what did it say?

Dear Ryan,
I like those new shoelaces your mom got you. Be my boyfriend.
Love,
Michelle

You had a salutation and a closing. Don’t be afraid to write them again! A “Greetings” or “Good morning” shows your personality and a “Sincerely” or “Regards” politely brings your e-mail to a close. These simple steps make you sound a thousand times more professional and are actually aesthetically pleasing when you look at your finished product.

Also: Don’t neglect your subject line! How often have you trashed an e-mail before even opening it? All the time, right? The key to a successful e-mail is making the recipient want to open it. Make them curious. Show them how they will benefit from your connection. For example, if you’re inviting them to a fundraising event for Salisbury University’s soccer team, tell them “Your classmates need your help.” Or something that will invoke a sense of obligation to their school community.

Finally: Make it short and sweet. In a fast paced world, we scan articles and e-mails when we actually care what they are saying, not to mention something we may disregard as unimportant to us. The recipient will ask “what’s in it for me” (WIIFM?) and you should answer immediately. Even if it’s an emotional benefit or recognition from peers. Be honest and to the point. Tell the necessary dates if it is an event and provide contact information even it is provided in your signature.

If you can successfully master the art of e-mailing, your response rates will improve greatly and fewer e-mails will need to be sent. Work smarter, not harder! Good luck!

How to Successfully Fundraise Using Twitter

Microblogging has taken social media by storm in recent years. If you’re up to date, this means your business, organization, or even athletic club probably has a Twitter to send immediate updates to customers, supporters, or participants. But why stop there?

Twitter can also be used to promote a successful online or in-person event by using easy public relations tips. Using previous blogs on the subject and my own personal knowledge of Twitter, I’ve gathered a list of the top tips for fundraising successfully on the site.

 

1.) Build a strong following.

Your message will only go as far as the people who hear it so make sure they’re listening. Garner followers by tweeting and retweeting relevant information to your cause so that like-minded individuals can find you. Don’t forget to include hash tags such as the name of your town, i.e. #Salisbury, #SalisburyAthletics, or your organizations area of interest, i.e. #nonprofit, #publicradio, #fundraising. Hash tags will allow people to find you but staying active on Twitter and posting thoughtful information will make them click the follow button.

2.) Make a clear call to action.

As with any public relations effort, be clear and concise with the message you are trying to send. Highlight the “why” and “how” of what you are trying to accomplish. For example if you are planning a fundraiser to benefit the local animal shelter, let supporters and donors know exactly where the profits will go, i.e. “All proceeds will go directly to purchasing supplies to feed and house locally abandoned animals.” Don’t forget to let them know why they should care about the cause or event! What is in it for them?

3.) Promotion.

Have you ever planned an event and then realized last-minute that the advertising flyers were never put up? Now imagine those flyers could have been available instantly on the internet or sent directly to everyone’s smart phones. That’s Twitter. It’s one of the best and free ways to promote your fundraising event and encourage support. The news feed moves so quickly that several times a day during your drive or before your event you could post updates on why they should support it and when it is taking place.

4.) Recognize volunteers and donors and keep supporters up to date.

Making supporters feel involved is the key to great public relations. Everyone wants to feel as if they are included or directly a part of the cause. Publicly thanking specific groups or individuals for their efforts will show others that you truly appreciate the help while making those individuals feel important. Tweeting pictures of volunteers working or participants setting up and preparing for your event will include followers in the process and gather their interest.

5.) Be personable!

Social media is about giving a face to your cause or showing followers that you have spunk and personality. You’re speaking to a new audience and generation, don’t be afraid to make jokes or respond playfully. The more likable you are as a Twitter user, the more followers will be willing to interact and successfully support your cause.

6.) Don’t lose your followers.

The event may be over but don’t hang up your Twitter towel just yet. Keep your followers engaged and stay active on the site. Maybe not as active as you were when building hype for your event but remain consistent. There is nothing worse than a family member who only shows up when they need money. If you’re going to be a part of the Twitter family, remain a part of the family and enjoy!

 

Twitter is for more than just meal updates and song lyrics. Twitter can successfully be used to plan a future event or fundraiser for you and I hope these tips help!

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