Every event you’ve ever attended, you have heard about from some place or another like the radio, the newspaper, or maybe even a flyer. And what’s it called when an event planner let’s everyone know about an event?
That’s right, kiddos. Promotion!
Whether your event is large or small, I’m here to offer the basic dos and don’t to handling its promotion.
Do– Stay consistent. Don’t let potential attendees miss out because they didn’t hear about it. Find multiples advertising mediums and avenues including social networks, community calendars, and radio promos to let the public know.
Don’t– Spam. If you post about your event on your Facebook page three times a day, people will become so sick of hearing about it that they may resent your spam and then not attend. Remind your potential attendees when the event is approaching but never annoy them.
Do– Send an invite or promotional flyer to a specific group of your target demographic.
Don’t– Be vague or bland. Salutations such as ‘Dear supporter’, ‘Dear business owner’, and ‘To whom it may concern’ are not appropriate when sending invites. Think about how special you would feel if you received a basic invitation not addressed to you. Do they event want you there?
Do– Take advantage of them! Even if only one or two local newspapers or news programs share a story on your event, that’s promotion. Why would you turn down free promotion?? So take the time to write a story that sounds interesting to you with a catchy title. It takes less work to edit a story than write one from scratch so it’s more likely that it’ll get published.
Don’t– Pull media. Put the bare minimum of general details in your press releases if you must, but if details are still being decided upon, do not include them. You can add information to your promotional efforts but you should never take away information. You never know who has already seen your posters.
As usual, good luck!
First thing’s first. I recognize that I’m going to be spilling my experience with Delmarva Public Radio all over this blog. You may get tired of hearing about it, but I’m not saying “look at me and my fancy radio position.” Every job is cool and exciting in a different way and I’m just ready to share the inside knowledge of what I get to witness and be a part of as the Membership Assistant.
Moving on! Today was a huge day for Delmarva Public Radio!
After the appointment of a new General Manager this summer, Dana E. Whitehair, Delmarva Public Radio is doing a much needed overhaul of the station. Salisbury University has invested a lot of time and money into sustaining public radio and DPR is doing its part to generate and keep listeners by making changes.
Today, I arrived at the office in a purple plaid shirt and jeans believing it to be a normal data-input/money processing type of day. Boy, was I wrong. My director Angela Byrd receives a telephone call while I’m in her office and she looks at me, smiles, tells the person on the phone that I am there as well as what I am wearing, gives a thumbs up and then hangs up. I had just become the student fill-in for a press release photo op.
After the Public Relations director for the college arrived and I borrowed my boss’s shirt for the photo, we rushed to gather information about the new programming that Delmarva Public Radio will begin airing on Monday. This press release is the first time anyone outside of the station will know that DPR is changing its format. DPR listeners are loyal and eternally supportive, but they are also the majority funding behind the station. The press release had to assure the community that the programming changes will catch the attention of a broader spectrum of listeners and ultimately lead to a stronger station. And it did!
In between photo ops and press release emails, we ran to the publications office to submit work orders for a new logo, bumper stickers, and an updated media kit. Publicity and promotion are no joke! And the public relations world moves faster than you realize.
In the end, Delmarva Public Radio officially announced its new programming schedule. And I finally realized that the real world is just as chaotic as the world of homework and college classes.
Sometimes you just have to wing it!