The benefits of social media and an online presence.

Posts tagged ‘Social media’

Benefits of Having An Event Website

Let’s say you already have all the promotion you could need with flyers, press releases and social media posts. Okay, but have you considered creating a webpage for your event? If it’s a small-scale gathering, a Facebook event page would do. But if you’re planning well in advance and expecting several hundreds of people, build your own site!

Benefits of Your Event Website

  • All the information about your event can be found in one place! Attendees or potential attendees will be able to search your event name in Google to find your site and will immediately have access to all the information they could need.
  • Information can be organized on different pages and separated by tabs on the top for easy searching. For example there can be a separate page and link for ticket information, parking, event information, about us, contact us and more.
  • You have more to offer sponsors of your event by way of advertisement with links and logos posted to your website.

Tips

  • Use a free website creator such as weebly.com or wix.com. They have basic beginners templates and are easy to use. Personally, I really like weebly because you can easily create new pages and only have to drag and drop text boxes and photos to format your layout.
  • Buy your domain name. If you want to be able to advertise the website and make it look official. Purchase a name that will fit your event like Dew Tour’s www.dewtouroc.com. Simple right?
  • Include a contact form for questions. This will filter to your email address and allow you to answer any questions attendees have that weren’t answered on the website. If you’re lucky, you might only have to link them pages of your site to find the information. If not, edit your site to include the information they requested.

A website is an easy way to brand yourself. It also takes some of the pressure off of you when promoting your event because you’ll have a place to direct potential attendees for all their event needs.

Good luck!

Tutorial: How To Create A Facebook Event Page

Watch my screencast tutorial below to learn the basics of creating a Facebook event page!

Planning a Road Trip

So, you’re not an event planner. No big deal!

We all need to know how to plan. And I can show you how to properly plan for everyday life. Like a road trip!

My best friend Buddy and I recently took a day trip to Washington D.C. (before the shutdown, go us!) And despite only lasting a day, that trip was one of our most thought out yet. So I’m here to share with you the basic steps of any road trip.

Meeting Pandas at the National Zoo

Meeting Pandas at the National Zoo

 

Planning Ahead: Do some research first! Decide where you would like to go and then find out how much gas you’ll need to get there. Save up enough money for gas, food, and souvenirs if you wish to buy them. If you are planning to visit specific places, make sure you know the hours and days they are open as well as their entrances fees. In our case, we planned to visit the National Zoo plus the National Mall and Lincoln Memorial. They close at 6 on Sundays and admittance is free.

Scheduling: Make sure the day works for everyone hoping to go and that you all ask off for work. Buddy is always off on Sundays and I was lucky enough to have off so we chose a Sunday. I also brought my laptop and textbooks with the hope of getting homework done in the car. (It didn’t happen but a girl can dream.)

Make a List:  Write down all the places you plan to visit and then rearrange them based on where they are located so that you are making the best use of your time. Create a really basic itinerary of how long you would like to spend at each place so that you don’t run out of time.  Buddy and I took the metro and headed to the Zoo first since it was on the way to the National Mall. Once we got off at our stop we circled around the Smithsonian Museums. We chose which animals we would like to see and which museums we most wanted to visit beforehand to save us time.

Social Media Use: Check in on Foursquare everywhere you go. It’ll be a fun way to share with your social networks where you are and users will share tips about cool things in your area. Take pictures to upload later but don’t miss out on the experience! The trick to this one is knowing your online friends. If your road trip will take several days, be sure you’re okay with all of your Facebook or Twitter friends knowing that you will not be home. Have a house-sitter or a friend pick up your mail and maybe leave a light or two on at your house just in case.

I told you. You don’t have to be an event planner to plan. So get your pens and notepads out and begin that road trip!

Follow Me On Pinterest!

Like what you see? Follow my personal branding board for easy access to blog posts and other useful event planning information!

Maybe you’ll just follow for the recipes, quotes, and fashion advice. That’s cool too, I guess. 😉

Follow Michelle on Pinterest!

Follow Michelle on Pinterest!

Assateague Coastal Trust: Social Media Press Release

Assateague Coastal Trust
P.O. Box 731
Berlin, MD 21811

Contact Information:

Client Contact:
Steve Farr
410-629-1538
development@actforbays.org

Agency Contact:
Jordan Guiton
240-426-1234
jg88260@gulls.salisbury.edu

Agency Contact:
Michelle Malinger
410-713-1234
mmalinger1@gulls.salisbury.edu

 FOR IMMEDIATE RELEASE

ASSATEAGUE COASTAL TRUST CELEBRATES FIRST ANNUAL ACTOBERFEST PADDLEMANIA

Featuring paddling events, local food and beer, children’s activities, live music, and more!

actoberfestmh

Who:  
Assateague Coastal Trust

What: 
First Annual ACToberfest Paddlemania

When: 
Saturday, October 19th from 2 p.m. to 10 p.m.

Where:
Castaways RV & Campground on Sinepuxent Bay
12550 Eagles Nest Rd.
Ocean City, MD
(map & directions)

Cost:
Adult: $35 in advance — $40 at the door
Children:  ages 5 – 11; $15 in advance & at the door
Children:  ages 4 and under; are FREE
All children must be accompanied by adults

Some Highlights Include:

  • A paddling race across to Assateague Island and back
  • Coast Kids activities on the beach!
  • Guided Birding paddle of Assateague Island!
  • A ‘locavore’ dinner buffet — featuring Greenbranch pastured chicken, seafood, and organic veggies
  • Corn Hole and Can Jam competitions!
  • Bonfire
  • Guest Bartenders
  • 50/50 raffle!
  • Event Ticket / Camping Combo Packages from Castaways Campground

act
Assateague Coastal Trust works to protect and enhance the natural resources of the Atlantic Coastal Bays watershed through advocacy, conservation and education. ACT is committed to protecting our watershed to ensure clean waterways for humans and wildlife, quality of public health and sustainable economic growth.

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Are You On Foursquare?

The mayor is in the house! You’ve earned a new badge! Here’s a popular tip!

Image credit: www.aim.org

Image credit: http://www.aim.org

If you are unfamiliar with Foursquare, the location-based social networking site, then you may not know what any of the above means. But you will! Because you should!

Foursquare Basics

1.) It’s an app! Foursquare is an application on smart phones that is free to download. It taps into your phone’s GPS and shows you a list of businesses, places, or general locations in your area.

2.) Checking in. Choose the location you are visiting and the app will check you in to that place, allowing you to include a status about what you are doing as well as pictures you would like to attach.

3.) Mayors. The person who has checked into a certain place the most number of times is automatically the mayor of that location. Anyone can be the mayor!

4.) Points/ Badges. Points and badges can be achieved for several reasons and are used to encourage you to frequently use Foursquare. Certain first time check-ins at movie theaters or radio stations will earn you more points which can eventually lead to business perks!

5.) Tips. After each check-in a tip or comment from a Foursquare user who previously checked in to that location will appear. It’s common to see food recommendations if you are checking in to a restaurant.

Benefits of Foursquare for Your Event or Business

1.) Free Promotion. By claiming your location or business on Foursquare you can post on its behalf. You will also receive window clings and decals to let your attendees or customers know that you are on Foursquare and that they should check-in! The check-in will show to all of their Foursquare friends and spread awareness of you.

2.) Customer Loyalty. Creating coupons and rewards based on recurring check-ins rewards loyal customers and encourages new customers to continue to check-in spreading the word of your business. Examples listed include a free drink for a first time check-in or 10% off on the third. This can also include the creation of badges and moral boosters.

3.) Demographics. If you claim your business on Foursquare, the website will send you emails detailing who is typically checking in at your location. This should help you narrow down your target demographic or audience and better tailor your marketing or advertising.

Google “Foursquare business benefits” and you’ll find tons of great articles like this will helpful tips.

Now, get on Foursquare and claim your listing. Your business or event will thank you for it!

Live Tweeting Your Event

It’s here!

Delmarva Public Radio’s fall membership drive is in full swing and we aren’t holding back in the social media world.

We are live tweeting the drive to spread our name online and you can do the same for your event!

1.) Create a Hashtag.
This will allow you to see what Twitter and Facebook users are saying about you and your event. If your hashtag is specific enough, it also creates a linkable thread grouping everything you and others have said about the event so far. Our drive hashtag is #SupportDPR. Short yet specific.

2.) Post
Common sense, guys. You can’t create a buzz around your event with no content. Don’t spam your followers’ news feeds but be consistent! DPR has shared behind the scenes photos of volunteers answering phones, the cutting of a decorated DPR cake by our GM, and funny moments like when those on the radio asked our news director for a list of his awards and he carried in a stack of his plaques instead. Have interesting and relevant posts that will get people talking and use your hashtag to link them.

3.) Get Others Involved
Have volunteers and participants tweet or Facebook about the event using your hashtag too. This way the number of people you are reaching is much greater.

4.) Promote your Hashtag
Pass out small cards with the event hashtag on them and make sure to include it on all flyers or advertising for the event. Delmarva Public Radio has the added advantage of being able to pitch the membership drive on air so our classical host Kara and I spoke to our listeners about what hashtag is and how to #SupportDPR. Be sure to announce your event and hashtag on Facebook and Twitter and invite everyone involved to participate and spread the word!

Good luck!

How to Successfully Promote Your Event Using Social Media

I’m practicing my infographic making skills today. How’s this for a demo using PowerPoint?

Going Viral: The Wallops Island Frog Photobomb

VIRAL: vi·ralˈvīrəl: adjective
  1. relating to or involving an image, video, piece of information, etc., that is circulated rapidly and widely from one Internet user to another.

The beauty of something going viral is it cannot be anticipated or explained. But it does need to be capitalized on and Wallops Island is about to learn just how.

If you live on the Delmarva peninsula or are at all interested in space, you’ve probably heard of Wallops Island. It’s home to NASA’s Wallops Flight Facility. From what I’ve seen over the past years, the facility has struggled trying to spread national awareness of its frequent rocket launches. With so much going on, I would love to see the public more involved in the facilities’ discoveries. However, press mentions post-launch are few and far between. That is until you introduce an  unexpected star: the photobombing frog.

On Friday, I went into Delmarva Public Radio and heard laughing about the Wallops Island rocket launch of the Lunar Atmosphere and Dust Environment Explorer (LADEE). After trying to understand the story my coworkers were describing, I eventually went straight to my favorite search engine. Come on guys, Google! Did you not pay attention to my last post?

Well, here’s what I found:

frog-nasa1-600x554

Photo credit to National Geographic.

Do you see him?!

That floating black shadow sailing through the air is the frog that has put Wallops Island on the map. Here’s a lesson in going viral: Google “Wallops Island frog” and you’ll get 76,400 hits. Not to mention articles featuring the frog on the websites of National Geographic, Time, Slate, and Fox.

Though unexpected, this popularity is something Wallops Island has to capitalize on quickly. There are plenty of creative ways to ride this free publicity to the end. How about a Twitter account for the frog that tweets cute and clever quips about the launch and future launches? Or even unofficially labeling the frog a mascot of the Wallops Island launches and incorporating him into public awareness events? Take advantage of going viral while you can because the internet moves so fast it may not remember you tomorrow.

Do you think Wallops Island can keep the buzz going? I hope so!

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