The benefits of social media and an online presence.

Posts tagged ‘Twitter’

Live Tweeting Your Event

It’s here!

Delmarva Public Radio’s fall membership drive is in full swing and we aren’t holding back in the social media world.

We are live tweeting the drive to spread our name online and you can do the same for your event!

1.) Create a Hashtag.
This will allow you to see what Twitter and Facebook users are saying about you and your event. If your hashtag is specific enough, it also creates a linkable thread grouping everything you and others have said about the event so far. Our drive hashtag is #SupportDPR. Short yet specific.

2.) Post
Common sense, guys. You can’t create a buzz around your event with no content. Don’t spam your followers’ news feeds but be consistent! DPR has shared behind the scenes photos of volunteers answering phones, the cutting of a decorated DPR cake by our GM, and funny moments like when those on the radio asked our news director for a list of his awards and he carried in a stack of his plaques instead. Have interesting and relevant posts that will get people talking and use your hashtag to link them.

3.) Get Others Involved
Have volunteers and participants tweet or Facebook about the event using your hashtag too. This way the number of people you are reaching is much greater.

4.) Promote your Hashtag
Pass out small cards with the event hashtag on them and make sure to include it on all flyers or advertising for the event. Delmarva Public Radio has the added advantage of being able to pitch the membership drive on air so our classical host Kara and I spoke to our listeners about what hashtag is and how to #SupportDPR. Be sure to announce your event and hashtag on Facebook and Twitter and invite everyone involved to participate and spread the word!

Good luck!

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Delmarva Public Radio Conquers the Social Media Trinity

The Social Media Trinity is composed of blogs, microblogging, and social networks. This is according to Lon Safko who wrote The Social Media Bible: Tactics, Tools & Strategies for Business Success. And if the title has the word Bible in it, he must know what he’s talking about right?

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At Delmarva Public Radio, we’ve been able to build at least a small following on each of these social media platforms. Kara Dahl Russell, our classical radio host, who has the softest sweetest voice you could imagine, has been able to manage and maintain a classical music blog for the station. Listeners can interact and ask questions if they would like, but she also shares the newest cds that she receives each week so listeners can know what to look forward to and what period the music hails from. Personally, I am not a huge fan of classical music so I understand it is easy to be dismissive of a blog such as this, but those who are classical listeners take full advantage. Kara spread Delmarva Public Radio’s and WSCL’s name thorough out the digital world with the creation of an easy to use blog.

Delmarva Public Radio also has a Twitter which is used quite often! I am lucky enough to be one of a few staff members who are able to post and retweet information to followers. At the moment, DPR’s Twitter is used primarily to tweet about which musical selections are coming up on WSCL and at what time, as well as links to new articles posted on www.delmarvapublicradio.net. Letting listeners know what to look forward to allows them to tune in to their favorites and journalism posts keep DPR active as a reliable source for news. What we really need to work on is our interaction with followers. I began thanking Twitter users if they followed us hoping to inspire conversations and I tried to start participating in trending topics but it is rare that they apply. Hopefully, we can create our own hash tag for the membership drive this fall and spread awareness through that!

Finally, DPR is best when it comes to social networking. Our listeners are not as active online so it is rare for conversations to begin on our Facebook page, but they are active in viewing and liking posts. On the rare occasion that they do comment or inspire thought, we are at a disadvantage because of the public relations aspect of monitoring the page. We want to encourage thought, but these comments are often made on articles related to political and social issues and we must remain partisan. Over the summer, I created a Pinterest page for the radio station. I have boards such as DPR Events and DPR News to spread awareness of what the station is doing. However, I also have boards for cool tips and tricks and creative ideas. These boards allow Pinterest users who may not even know who we are to find us and repin our content. This social network has been a way to connect with potential listeners through shared interests.

Delmarva Public Radio has come a long way with the social media trinity but there are still improvements to be made. I look forward to making them!

 

 

How to Successfully Fundraise Using Twitter

Microblogging has taken social media by storm in recent years. If you’re up to date, this means your business, organization, or even athletic club probably has a Twitter to send immediate updates to customers, supporters, or participants. But why stop there?

Twitter can also be used to promote a successful online or in-person event by using easy public relations tips. Using previous blogs on the subject and my own personal knowledge of Twitter, I’ve gathered a list of the top tips for fundraising successfully on the site.

 

1.) Build a strong following.

Your message will only go as far as the people who hear it so make sure they’re listening. Garner followers by tweeting and retweeting relevant information to your cause so that like-minded individuals can find you. Don’t forget to include hash tags such as the name of your town, i.e. #Salisbury, #SalisburyAthletics, or your organizations area of interest, i.e. #nonprofit, #publicradio, #fundraising. Hash tags will allow people to find you but staying active on Twitter and posting thoughtful information will make them click the follow button.

2.) Make a clear call to action.

As with any public relations effort, be clear and concise with the message you are trying to send. Highlight the “why” and “how” of what you are trying to accomplish. For example if you are planning a fundraiser to benefit the local animal shelter, let supporters and donors know exactly where the profits will go, i.e. “All proceeds will go directly to purchasing supplies to feed and house locally abandoned animals.” Don’t forget to let them know why they should care about the cause or event! What is in it for them?

3.) Promotion.

Have you ever planned an event and then realized last-minute that the advertising flyers were never put up? Now imagine those flyers could have been available instantly on the internet or sent directly to everyone’s smart phones. That’s Twitter. It’s one of the best and free ways to promote your fundraising event and encourage support. The news feed moves so quickly that several times a day during your drive or before your event you could post updates on why they should support it and when it is taking place.

4.) Recognize volunteers and donors and keep supporters up to date.

Making supporters feel involved is the key to great public relations. Everyone wants to feel as if they are included or directly a part of the cause. Publicly thanking specific groups or individuals for their efforts will show others that you truly appreciate the help while making those individuals feel important. Tweeting pictures of volunteers working or participants setting up and preparing for your event will include followers in the process and gather their interest.

5.) Be personable!

Social media is about giving a face to your cause or showing followers that you have spunk and personality. You’re speaking to a new audience and generation, don’t be afraid to make jokes or respond playfully. The more likable you are as a Twitter user, the more followers will be willing to interact and successfully support your cause.

6.) Don’t lose your followers.

The event may be over but don’t hang up your Twitter towel just yet. Keep your followers engaged and stay active on the site. Maybe not as active as you were when building hype for your event but remain consistent. There is nothing worse than a family member who only shows up when they need money. If you’re going to be a part of the Twitter family, remain a part of the family and enjoy!

 

Twitter is for more than just meal updates and song lyrics. Twitter can successfully be used to plan a future event or fundraiser for you and I hope these tips help!

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