The benefits of social media and an online presence.

Posts tagged ‘Wedding’

Choosing A Venue

Having an event but you aren’t sure where to hold it? Gather your friends and brainstorm ideas!

Write down venues in different areas and of different sizes. Don’t limit yourself based on funds either. Dream big and put the grand places down too because they might inspire ideas for a better event.

The Avalon Theatre in Easton, MD.

The Avalon Theatre in Easton, MD.

 

Whatever you do, be sure to consider the three basics.

Location: Hold your event in a town that is located in the middle of the demographic or people you are trying to reach. No one wants to drive too far, so be careful not to be drawn into the “perfect” venue. If it is outside of the area and you know attendees may not be willing to drive there, then it is not the perfect venue.

Capacity: How many people would you ideally like to attend? Do you have space for them? Or would you like to limit your party to fewer people and choose a smaller more intimate atmosphere? Would your event be more appropriate indoors or outdoors and will the weather cooperate? All of these questions need to be asked and answers will vary based on the type of event.

Popularity: If you’re able to promote your event successfully on your own, then have at it! Choose any place you’d like. But if you think you could use a little help with promotion, choose a popular well-established venue. It will be able to help you advertise your event to regular attendees and the venue can include  your event in its own promotional efforts.

As always, have fun! And good luck!

Government Shutdown: An Event Planning Problem?

Since when does the government affect an event planner? Surprisingly, since now!

As hopefully most of us are aware, the United States’ government has shutdown. Political views and funding aside, everyone is curious how they are going to be affected. Opinions tend to be either of the extremes. There are the people who believe the world is ending; you know them. The guy who thinks his food will stop being tested and he’ll get E-Coli and die? That’s him. But then there are also those who are dismissive of the issue, believing no one to be affected. The girl who thinks everyone is being dramatic until she goes to do some research for homework on a .gov site. That’s her.

The truth is everyone is going to see the effects of the shutdown and event planners are no exception.

In the tweet above you’ll find a Storify I’ve put together compiling the Twitter reactions to the closing of most National Parks as well as the National Mall. If you are a wedding planner or event coordinator with events scheduled at these locations, begin thinking ahead. Here are some common sense tips from yours truly.

1.) Check your budget: If the bride is upset and considering canceling, remind her of the non-refundable deposits already placed with the caterers, the venue, the photographer, and florist. Then consider the travel costs for relatives, the already mailed invitations, and the cost of therapy after having to cancel and re-plan an entire wedding. If you can’t afford to cancel, move on to solutions.

2.) Find a back-up location: Immediately. Coordinators all over will be doing the same. If you planned to have your event at a national park, is there a charming landscape nearby perhaps owned by a family? Make sure the new venue is somewhat close so attendees can be redirected easily. Be willing to cover costs or get with your purse string operator and find a way to cover them.

3.) Will the purpose and goal still be accomplished?: If at the end of the day the bride and groom were successfully married and his and her friends and family were there to see it, pat yourself on the back for a job well done. No one will say you did a bad job if the ultimate goal is accomplished and the clients are happy. If you have to relocate a promotional event for a client but are still able to spread awareness for their cause, congratulations!

Best of luck!

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